A Growing Retirement Planning Gap Comes Into Focus
SAN MARCOS, Calif. – A California homeowner was days away from signing a reverse mortgage that included $42,000 in origination fees she did not owe. This was a proprietary reverse mortgage — a private product not subject to FHA fee caps. The charge was legal but dramatically above market rate, and the client had no way of knowing without an independent review. An independent review by Jay Zayer, CRMP, founder of Reverse Mortgage Coach caught the discrepancy before closing. Zayer says the case is not unusual.

The announcement comes as millions of homeowners age 55 and older continue to hold substantial housing wealth while navigating retirement income challenges, rising living costs, and longer life expectancies.
According to industry research and retirement planning studies, many homeowners remain unaware of key developments that have reshaped reverse mortgage programs over the past decade. Reverse Mortgage Coach has expanded its educational resources to help consumers, financial advisors, estate planning professionals, and Realtors access current information regarding home equity strategies and retirement income planning.
Examining a Product That Has Changed Significantly
Much of the public perception surrounding reverse mortgages stems from experiences and program structures that existed prior to major federal reforms implemented in 2013.
Following regulatory changes, including mandatory financial assessments and enhanced borrower protections, the Home Equity Conversion Mortgage (HECM) program underwent significant modernization. These changes were designed to improve long term borrower outcomes and reduce the likelihood of property tax and insurance related defaults.
“The product that exists today and the product that generated many of the stories people remember are not the same,” said Jay Zayer, Founder of Reverse Mortgage Coach. “When homeowners evaluate a reverse mortgage based on information from more than a decade ago, they may be making retirement decisions using outdated assumptions rather than current facts.”
Consumer Protection Remains Central to the Discussion
As part of the educational initiative, Reverse Mortgage Coach is emphasizing the importance of independent review, proposal comparison, and credential verification when evaluating reverse mortgage options.
In one recent case, a homeowner approached Jay Zayer for a second opinion after receiving a reverse mortgage proposal from another provider. During the review process, Zayer identified approximately $42,000 in proposed origination fees. FHA guidelines cap HECM origination fees at $6,000.
The client had been preparing to proceed with the transaction before seeking an independent review.
“I reviewed a proposal recently where a client was being charged $42,000 in origination fees,” said Zayer. “Because this was a proprietary product, no federal fee cap applied. The fee was legal, but far above what the market typically charges for a loan of this type. She had no independent reference point to know that. She was days away from signing. This is why consumers should compare proposals carefully and work with experienced professionals who understand the regulations governing these loans.”
The company notes that reverse mortgage borrowers benefit from multiple consumer safeguards, including mandatory independent counseling, FHA insurance protections, non recourse provisions, and federal oversight requirements.
Real Retirement Outcomes Beyond Common Assumptions
The expanded initiative also highlights retirement outcomes that are often overlooked in broader public discussions.
One client, age 72, sold a property carrying a reverse mortgage and retained approximately $650,000 in equity following repayment of the loan balance. The proceeds were subsequently used as a down payment on a fourplex property. The client, age 72, relocated into one unit and rented the remaining three units, creating approximately $5,100 per month in net rental income, a retirement transformation built on equity preserved through years of no monthly mortgage payments.
According to Reverse Mortgage Coach, the case illustrates how housing wealth strategies can support retirement planning objectives when evaluated within a broader financial framework.
“He did not just obtain a reverse mortgage,” Zayer said. “He used the equity that had been preserved over time to create a new source of retirement income. The reverse mortgage was one component of a larger strategy that aligned with his goals.”
California Homeowners Gain Access to Additional Planning Options

The company also highlighted California specific opportunities that remain relatively unknown outside specialized retirement planning circles.
While federally insured HECM programs generally require borrowers to be at least 62 years old, certain proprietary reverse mortgage programs available in California may allow eligible homeowners to access housing wealth strategies beginning at age 55.
Reverse Mortgage Coach also reports increased interest in HECM for Purchase transactions, which allow eligible buyers to purchase a primary residence using a reverse mortgage structure without required monthly mortgage payments.
“Most homeowners believe reverse mortgages begin at age 62,” said Zayer. “In California, qualified homeowners may have options available earlier through proprietary programs. That additional planning window can be meaningful for retirement preparation.”
Education First, Transactions Second
The expanded initiative reflects the philosophy that has guided Reverse Mortgage Coach since its founding: informed decisions require accurate information.
The company continues to publish educational resources covering topics such as reverse mortgage qualification requirements, line of credit growth features, estate planning considerations, tax treatment, Social Security planning strategies, borrower protections, and options available to heirs.
A distinguishing feature of the firm’s process is its encouragement of family participation during consultations.
“I invite adult children and family members to every consultation,” Zayer said. “The families that navigate these decisions most effectively are typically the families that have had the conversation before any documents are signed.”
The educational platform is intended to serve homeowners, financial planners, CPAs, estate attorneys, Realtors, and media professionals seeking information regarding retirement housing wealth strategies.
For additional information or to schedule a consultation, visit reversemortgage.coach or contact Reverse Mortgage Coach directly.
About Reverse Mortgage Coach
Reverse Mortgage Coach is a California based reverse mortgage education and advisory firm founded by Jay Zayer, CRMP. Headquartered in San Marcos, California, the company serves homeowners throughout California and Arizona. Reverse Mortgage Coach provides educational resources, retirement planning insights, reverse mortgage guidance, and consultation services focused on helping homeowners make informed decisions regarding housing wealth. Additional information is available at reversemortgage.coach. Consultation scheduling is available at calendly.com/jmzayer/30min. Jay Zayer holds the Certified Reverse Mortgage Professional (CRMP) designation and the Certified Housing Wealth Advisor designation. Licensed in California (DRE #01456165, #01450361 · NMLS #307713) and Arizona (#1022722). YouTube: youtube.com/@reversemortgagecoach LinkedIn: linkedin.com/in/jayzayer Phone: 760-271-8646
