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TikTok’s Instagram Competitor Potentially Named “TikTok Notes”

ByHuey Yee Ong

Apr 12, 2024
TikTok's Instagram Competitor Potentially Named "TikTok Notes"

TikTok’s Instagram Competitor Potentially Named “TikTok Notes”

TikTok is reportedly gearing up to launch an Instagram competitor app. Dubbed “TikTok Notes,” the potential app has sparked considerable excitement among users, fueled by recent sightings of screenshots hinting at its development.

Over the past few days, select TikTok users have been receiving pop-up notifications teasing the arrival of “a new app for photo post” called TikTok Notes, with existing photo posts set to be shared on this platform. Users will have the option to opt-out of sharing their image posts to this new app.

While TikTok has confirmed its development, it clarified that the app is not yet available.

A spokesperson for TikTok, in a statement to TechCrunch, expressed the company’s dedication to enhancing the user experience by exploring avenues for creative expression through both photos and text within a dedicated space.

Additionally, the anticipation for TikTok Notes was further fueled by a placeholder marketing image discovered on a TikTok-owned URL—, displaying the text “Opening in TikTok Notes.”

A placeholder marketing image discovered on a TikTok-owned URL.
Credits: TikTok

However, as of the time of reporting, attempts to access the aforementioned URL have been unsuccessful, indicating that the page is currently inaccessible. This development leaves us with only the option to examine the page through the Internet Archive.

Moreover, previous clues regarding TikTok’s venture into photo sharing were found within the TikTok APK file, which contained references to an app dubbed TikTok Photos. However, the recent flurry of notifications suggests a possible rebranding to TikTok Notes.

The move underscores the intensifying rivalry between TikTok’s parent company, ByteDance, and Meta, the conglomerate behind Facebook. While TikTok sets its sights on expanding its portfolio to include photo-sharing capabilities, Meta has been making strides with innovations such as a vertical-first video player for Facebook.

Notably, TikTok has been experimenting with various content formats, including extended 30-minute videos and text-based posts through features like X and Threads. These endeavors signify TikTok’s relentless pursuit of diversification and innovation in the fiercely competitive social media landscape.

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Featured Image courtesy of Olivier Bergeron on Unsplash

Huey Yee Ong

Hello, from one tech geek to another. Not your beloved TechCrunch writer, but a writer with an avid interest in the fast-paced tech scenes and all the latest tech mojo. I bring with me a unique take towards tech with a honed applied psychology perspective to make tech news digestible. In other words, I deliver tech news that is easy to read.

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