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UK Government Reviews Tax-Free Parcel Rule for Shein and Temu

ByYasmeeta Oon

Apr 28, 2025

UK Government Reviews Tax-Free Parcel Rule for Shein and Temu

The new UK government has undertaken a review of the “de minimis” rule. In effect, this rule allows foreign retailers to send parcels worth less than £135 to the UK without paying any import duty. Chancellor Rachel Reeves introduced this change after hearing outcry from domestic retailers. They contend that the status quo rule gives an unfair advantage to overseas companies, and in particular online behemoths from China like Shein and Temu.

Here’s where there’s been a bit of a twist this time around – renewed interest in the “de minimis” rule. This change follows President Donald Trump bolting a similar arrangement in the US amid increasing trade tensions with China. At the same time, UK retailers are understandably concerned about the growing tide of low-value parcels. This call must first address the competitive inequality that British companies are suffering.

Retail Industry Concerns

Retail champions and leaders, like NRF, applauded the government’s decision to take a second look at this rule. They counter that it has created a launch pad for Chinese e-commerce companies. At the same time, local firms are at a disadvantage as a result of tighter and hostile import tax enforcement. Answering calls from retail leaders, Alex Baldock, chief executive of Currys, welcomed the Competition and Markets Authority review. He noted the need for fairness in the trading environment.

The “de minimis” rule has given Chinese retailers the ability to expand their reach into the UK market. Today, they are shipping millions of deeply discounted packages with no transparency. Perhaps more than any other trend, the growing volume of these shipments has drawn extra scrutiny in the areas of product compliance and ethical standards. Helen Dickinson, chief executive of the British Retail Consortium, stated that the review is “more critical now” due to a “rise in the number of potentially non-compliant products entering the UK market.”

Industry leaders have been sounding alarm bells about possible Chinese dumping of goods. Addressing these concerns, they’re warning that the proposed rules would enable a significant amount of tariff evasion on these tariffs already imposed on Chinese goods. A female spokesperson noted, “it’s right to be concerned about potential future dumping of goods, as escalating tariffs applied by bigger global blocs against each other may mean a surge in goods arriving in markets like our own.”

Small Business Concerns

Those are the fears expressed, in no uncertain terms, by Tina McKenzie, national chair of the Federation of Small Businesses (FSB). She highlighted that 16% of goods transported by small businesses cost less than the £135 limit. She further stressed that dropping the rule would have a major effect on trading and inflation.

On the outbound side, retailers complain that they are taxed on their bulk shipments. Those cheaper goods coming into the UK via the “de minimis” loophole could be produced in less well paid jobs under poorer environmental and ethical regulations. This imbalance has sparked a chorus of demand for a more equitable playing field.

Theo Paphitis’ Criticism

Theo Paphitis, former star of BBC’s Dragon’s Den, has entered the fray with a scathing denunciation of the “de minimis” rule. He says it is “killing UK High Streets.” His comments show an increasing concern among his local businesses that they are losing ground to unfair competition.

Chinese retailers have already begun to change their pricing strategies in response. They’re getting ready for when the Administration finally proposes changes to the “de minimis” rule. The result of this review has the potential to redefine how low-value goods are managed in the UK’s broader importing ecosystem.

Author’s Opinion

This review of the “de minimis” rule is a crucial moment for UK trade policy. While it’s understandable that businesses want a level playing field, the risk of further protectionism could stifle global trade and increase consumer prices. The key will be finding a balance that supports local businesses while not discouraging the competitive dynamics that global trade enables.


Featured image credit: Kampus Production via Pexels

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Yasmeeta Oon

Just a girl trying to break into the world of journalism, constantly on the hunt for the next big story to share.

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