Private equity firm Everstone Capital is combining India’s Wingify and France’s AB Tasty to create a digital experience optimization company with more than $100 million in annual revenue, just a year after acquiring a controlling stake in Wingify for $200 million.
The merged business will serve more than 4,000 customers globally and generate over $100 million in recurring revenue, with roughly 90% coming from the U.S. and Europe. Teams will span North America, Latin America, Europe, and the Asia-Pacific region, the companies said Tuesday. Wingify co-founder Sparsh Gupta will lead the combined entity as CEO, while Everstone remains the largest institutional shareholder.
The deal reflects accelerating consolidation in digital experience and experimentation software, as enterprises look for integrated platforms that support A/B testing, personalization, and AI-driven optimization without relying on multiple vendors. Gupta said the combined company will invest more heavily in AI-led capabilities over time, while keeping the customer experience unchanged in the near term.
Everstone is injecting additional capital as part of the transaction, primarily to simplify AB Tasty’s cap table and support the platform integration, Gupta told TechCrunch. Financial terms were not disclosed, though the structure includes a cash component and equity rollovers for existing leadership.
The executive team will draw from both companies. Alongside Gupta as CEO, Wingify co-founder Ankit Jain will serve as chief product and technology officer. AB Tasty co-founder Rémi Aubert will become chief customer and strategy officer, while Alix de Sagazan will take on the role of chief revenue officer.
Both Wingify and AB Tasty are profitable, and no layoffs are planned as part of the merger, Gupta said. The combined company will employ close to 800 people across 11 offices globally and be headquartered in New Delhi.
Wingify, founded in 2010 by Paras Chopra and Gupta, is best known for its VWO product, used by more than 3,000 brands including Forbes, Walt Disney, Hilton Vacations, and Cigna to improve conversion rates and customer engagement. AB Tasty, founded in 2014 and headquartered in Paris, counts over 1,000 customers such as L’Oréal and Samsonite.
The merged entity will compete with platforms like Optimizely and Adobe, expanding Everstone’s footprint in Europe while broadening the combined product suite across experimentation, feature delivery, and AI-driven personalization. Everstone will retain majority control and board rights following the transaction, supported by an advisory board of industry operators.
The move adds to a broader wave of private equity-led consolidation in enterprise SaaS. Recent PitchBook data shows enterprise software M&A reached 270 deals worth $65 billion in Q3, with private equity accounting for roughly two-thirds of transactions, as firms pursue scale and AI readiness.
Featured image credits: needpix
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