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ISUZU continues to lead in market sales, maintaining its No. 1 position as Malaysia’s top truck brand.

ByYasmeeta Oon

Feb 7, 2024

ISUZU continues to lead in market sales, maintaining its No. 1 position as Malaysia’s top truck brand.

Year 2023 witnesses another exceptional performance by Isuzu Malaysia, solidifying its position as the leading truck brand in Malaysia.

Kuala Lumpur, February 7, 2024 – Isuzu Malaysia, a prominent name in the commercial vehicle industry, has once again clinched the top spot in truck sales for the year 2023. With an impressive track record of excellence, Isuzu Malaysia’s stellar performance underscores its commitment to providing top-quality trucks and services to its customers.

Isuzu Malaysia’s exceptional performance in 2023 has solidified its status as the leading truck brand in Malaysia, showcasing its unparalleled dominance in the commercial vehicle sector. Achieving the highest truck sales compared to its competitors, Isuzu Malaysia has not only maintained its position as the top overall truck brand for the tenth year in a row but has also continued its reign as the number one light-duty truck brand for the fourteenth consecutive year. This remarkable achievement underscores Isuzu’s consistent commitment to quality, reliability, and customer satisfaction, factors that have been key to its sustained success in the Malaysian market.

The company’s ability to retain its leadership position in the highly competitive truck market is a testament to its strategic focus on innovation, customer-centric services, and an extensive understanding of the unique needs of the Malaysian logistics and transportation industry. Isuzu’s comprehensive range of trucks, known for their durability, fuel efficiency, and performance, caters to a broad spectrum of business needs, from small enterprises to large-scale operations, reinforcing its appeal across various sectors.

Isuzu Malaysia’s continued investment in after-sales support and service excellence has also played a crucial role in fostering customer loyalty and trust. By offering robust maintenance and repair services, along with an expansive network of dealerships and service centers, Isuzu ensures that its customers receive timely and efficient support, minimizing downtime and enhancing operational efficiency.

Moreover, the company’s focus on innovation and sustainability, with the introduction of environmentally friendly models and advanced technologies, aligns with global trends towards greener transportation solutions. This forward-thinking approach not only meets the evolving demands of the market but also positions Isuzu as a leader in the transition to more sustainable commercial transport options.

Isuzu Malaysia’s unwavering dominance in truck sales for 2023 is a reflection of its strategic vision, customer-focused approach, and dedication to quality and innovation. As it continues to lead the market, Isuzu is well-placed to face future challenges and opportunities, further strengthening its position as the premier truck brand in Malaysia.

Truck SegmentUnits Sold
Light Duty Trucks6,864
Medium Duty TrucksTo be filled
Heavy Duty TrucksTo be filled
Prime MoversTo be filled

Key Highlights:

  • Isuzu Malaysia recorded a total combined retail sales of 7,209 units in 2023, representing 44.9% percent of Malaysia’s total truck segment sales figures.
  • The light-duty truck segment witnessed the highest sales with 6,864 units sold, further solidifying Isuzu Malaysia’s dominance in this category.
  • Chief Executive Officer of Isuzu Malaysia, Shunsuke Okazoe, expressed gratitude for the remarkable success achieved by the company, emphasizing the commitment to offering advanced truck ranges to customers.
  • Isuzu Malaysia registered a strong growth of 2.7% percent compared to the previous financial year, indicating a continuous upward trajectory and establishing its position as a leading player in the country’s commercial vehicle industry.

Strategic Initiatives and Growth Plans

Isuzu Malaysia’s success can be attributed to its strategic initiatives and commitment to meeting evolving industry trends. The company’s focus on aligning strategies with the broader market landscape has led to a stable increase in truck sales over the years. Additionally, investments in resources to support customers’ logistics operations have contributed to the positive performance witnessed in 2023.

Dealer Network Expansion and Customer Experience Enhancement

In line with its commitment to providing unparalleled customer service, Isuzu Malaysia embarked on a dealership upgrading and revamping initiative in bustling locations across Malaysia. This initiative aimed to modernize retail outlets and enhance service offerings, providing customers with a brand-new retail experience.

Commenting on the initiative, Shunsuke Okazoe highlighted the significance of Isuzu’s dealership network, which serves as the backbone of the company’s operations. With 59 centers spread across every state and strategic locations in Malaysia, Isuzu’s dealership outlets play a crucial role in providing sales and after-sales support to customers.

Embracing Industry Evolution

As the commercial vehicle industry evolves, Isuzu Malaysia remains committed to harnessing its position as a market-leading player to drive growth and development in customers’ logistics operations. In support of the government’s regulatory implementation on emission standards, the company plans to introduce new Euro 4 models in the coming year.

Isuzu Malaysia’s exceptional performance in 2023 reflects its unwavering commitment to excellence and customer satisfaction. With a focus on innovation, customer service, and market adaptation, Isuzu Malaysia continues to set benchmarks in the commercial vehicle industry. For more details on Isuzu’s range of vehicles, customers can contact 1-300-88-1133 or visit

Featured Image Courtesy of Google Images

Yasmeeta Oon

Just a girl trying to break into the world of journalism, constantly on the hunt for the next big story to share.