MARKETER, a leading digital marketing agency focused on data-driven growth, today announces the launch of its Manufacturing & Industrials Digital Marketing Research Report. This new publication delivers in-depth analysis of how manufacturers and industrial firms are adapting to digital marketing transformation — covering budgets, channel performance, technology adoption, buyer behaviour and strategic best practices.
Key Highlights of the Report
- The study shows a significant shift in industrial marketing spend toward digital channels — including programmatic display, SEO, digital content, webinars/virtual events and account-based marketing (ABM).
- A large proportion of manufacturing organizations have increased their digital marketing budgets in the past 12–24 months, citing stronger lead-generation ROI and reduced reliance on trade-shows.
- SEO and content marketing remain top-performing channels for industrial lead generation, consistently outperforming legacy offline tactics and producing higher-intent, lower-cost inbound opportunities.cost among industrial audiences; virtual event conversion rates vs. historical in-person trade-show baselines.
- Technology adoption is accelerating: marketers in industrial firms report greater use of marketing automation, intent-data platforms and virtual/interactive content — but still face significant gaps in measurement and attribution.
- Strategic takeaways for industrial marketing leaders: align marketing and sales teams on lifecycle metrics, shift from product-centric to buyer-centric messaging, invest in digital infrastructure and analytics, and reallocate budgets from legacy offline spend (print/trade) toward digital-first channels.
Why This Report Matters
In an era where industrial buyers expect digital-first engagement, faster response times and self-service options, traditional manufacturing marketing models are under increasing pressure. Marketer.co’s report equips CMOs, heads of industrial marketing, agency partners and executive leadership teams with actionable insights, practical benchmarks and strategic frameworks to thrive in this evolving landscape.
About MARKETER
Marketer.co is a full-service digital marketing agency specializing in data-driven growth for B2B, manufacturing, industrial, SaaS, and professional-services brands. The company delivers end-to-end digital marketing solutions built on deep research, rigorous analytics, and performance-focused execution.
Marketer.co’s services span the entire digital ecosystem, including:
- Search Engine Optimization (SEO) — Comprehensive on-page, off-page, technical SEO services, content strategy, and long-term organic growth programs designed to attract high-intent buyers.
- Paid Media & PPC Management — Full-funnel paid search, paid social, display, and retargeting campaigns optimized for efficiency, attribution, and revenue impact.
- Content Marketing & Thought Leadership — Research-backed content development, industry reports, whitepapers, blogs, and multimedia assets that position brands as leaders in their sector.
- Marketing Automation & CRM Integration — Implementation and optimization of HubSpot, Marketo, Salesforce, and other tools to streamline lead nurturing and improve funnel conversion rates.
- Account-Based Marketing (ABM) — ABM strategy, targeting architecture, multi-channel campaigns, and executive-level outreach programs tailored for long sales cycles and complex B2B deals.
- Web Design & Conversion Optimization — UX/UI design, Webflow/WordPress builds, landing page optimization, and CRO programs engineered to increase conversions and pipeline quality.
- Brand Strategy & Messaging Frameworks — Positioning, narrative strategy, brand architecture, and differentiated messaging for competitive markets.
- Digital Intelligence & Analytics — Channel attribution, dashboarding, forecasting, and KPI architecture that enable clear ROI measurement and faster decision-making.
Powered by experienced strategists, performance marketers, writers, designers, and industry specialists, Marketer.co helps companies modernize their demand generation, improve marketing efficiency, and scale high-performing digital programs. The agency works across North America and globally, supporting clients ranging from emerging growth companies to enterprise-level organizations.