Uber recently announced a new initiative to promote electric vehicle (EV) adoption among its drivers. The move may come as a surprise since the ride-hailing giant is providing a substantial $4,000 incentive for drivers to buy an EV. This shift is in line with Uber’s bigger push for sustainability, as the company is working to reduce the overall carbon footprint of its operations.
Under Uber’s new partnership, drivers can stack the $4,000 discount with other savings, depending on the model chosen. New York drivers can get behind the wheel of a 2024 Kia Niro EV. They can trim its cost by $24,890 all the way down to a thrilling $19,890! In fact, TrueCar is helping to simplify the process of going electric for drivers. They’re subsidizing used EVs to the tune of $1,000!
See how drivers in Colorado can save up to $12,000 when purchasing an electric vehicle. They can receive vouchers from Uber and take advantage of the state’s Clean Fleet program, saving them up to $15,000! California drivers stand to save the most, with total savings of up to $12,000. Massachusetts drivers can save on average up to $6,000.
To spur people to act right away, Uber is bringing all of this to its customers with a special limited-time offer. When booking an Uber Electric ride, riders can enter the code GOELECTRIC20 to receive up to $8 off their trip. This promotion is good for the next seven days, creating a real-time urgency to encourage users to try electric rides for themselves.
Pradeep Parameswaran, Uber’s President for India and South Asia shared a similar message, reiterating the need to support drivers as they move to EVs.
“We’ll keep supporting drivers by removing barriers to EV adoption and working with cities to improve access to charging,” – Pradeep Parameswaran.
The stackability of these discounts makes this a particularly appealing proposition to drivers who might be on the fence about switching to electric. Public concerns about climate change and carbon emissions is increasing. Initiatives like Uber’s are a key part in propelling that momentum to continue pushing the shift toward a more sustainable future.
Featured image credits: Jeenah Moon/Bloomberg
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