Business

China’s National Press and Publication Administration (NPPA) has authorized the release of 95 new video games in April, the smallest number so far in 2024. This month’s approved titles include…

Spotify CEO Daniel Ek and other top executives at the company have been capitalizing on the surging share price of the streaming giant, resulting in substantial financial gains for them…

Subscription services are gaining momentum in various industries, offering businesses a reliable revenue stream and fostering customer loyalty. Marketing these services entails unique challenges compared to one-time purchases. To navigate…

In a strategic bid to assert its dominance in the burgeoning live-stream shopping market, JD.com, a behemoth in China’s e-commerce domain, has unveiled an audacious cash incentive program valued at…

In the realm of digital marketing, a new approach is emerging – faceless digital marketing. This innovative strategy focuses on content and engagement rather than personal branding. By utilizing this…

Did you know that 87% of businesses struggle with identifying and tracking the most crucial sales metrics for their success? In today’s competitive landscape, understanding which key performance indicators (KPIs)…

Fisker is facing severe financial difficulties as it announces further layoffs and the potential for bankruptcy within the next month unless it secures additional funding. This development follows the recent…

Amazon has introduced a new grocery delivery subscription service for its Prime members and those with an EBT card in the United States. The service is available in over 3,500…

Tech giant HP is currently embroiled in a class action lawsuit, with plaintiffs alleging that the company implemented firmware updates to their printers that prevent the use of third-party ink…

Curious about the latest trend in influencer marketing? Virtual influencers are here to shake things up. Unlike human influencers, these digital creations have no physical form but boast massive online…

In the realm of business deals, gaining approval from decision-makers can be a daunting task. However, historical context reveals strategies that can simplify this process and increase your chances of…

For years, marketers treated brand building and performance marketing as separate goals. Brand building nurtured emotions and loyalty, while performance marketing chased immediate sales. But today’s consumers are bombarded with…

Did you know that playing it safe can actually be the riskiest choice you make? Surprising, right? We’ll explore how stepping out of your comfort zone can open up new…

IBM has announced its acquisition of cloud management vendor HashiCorp for $6.4 billion. This acquisition adds to IBM’s series of strategic purchases aimed at enhancing its hybrid cloud capabilities, following…

Imagine Sarah excitedly ordering a new pair of running shoes online, only to receive a poorly made product with terrible customer service. Disappointed, she leaves a scathing review. But what…

Did you know that 60% of managers struggle with making tough decisions at work? When faced with challenging choices, it’s vital for managers to have effective strategies in place. From…

Have you ever scrolled through social media and found yourself inexplicably drawn to a product advertised by your favorite influencer? Or perhaps you’ve walked into a store with a specific…

Ever dreamt of being your own boss, calling the shots, and making it big in the business world? Well, hold onto your hat because we’re about to dive into the…

The digital age has transformed how businesses connect with their customers. In this dynamic environment, navigating the ever-expanding world of digital marketing can feel overwhelming. But fret not! This comprehensive…

Marketing teams today must integrate AI into their daily operations to stay competitive in the ever-evolving digital landscape. Embracing AI tools can enhance campaign efficiency, personalize customer experiences, and drive…